Wednesday, January 2, 2008

2008 Predictions For Auto Dealerships

Happy New Years!

Let's kick this year off right with a few goals, a few predictions and whole lot of fun. I am now fully back from a fantastic holiday vacation in my not so exotic living room and I am ready to get us started on our next Journey.

First let's start with with an update. As some of you probably already know I have entered the Myspace/Facebook, Stumble Frey. So far my only friends are a dealership and Barbara Walters.. I am not sure what that really says about me but I am afraid to explore it to deeply lol. In that vein my goals this year are pretty simple:

A. Master Twitter
B. Post at least once a week even if it's just an update on new models you should be including in your SEO/SEM campaigns.
C. Share my pitfalls in the worlds of Myspace/Facebook/SEM
D. Keep you up to date on all the fun new ways to increase your websites traffic and help you sell cars.

What do I see as being hot this year?

Video Media will be huge in 2008. The most successful video marketing strategies will combine catchy ads with Americas Funnies Home Videos for an "organic" feel with mass appeal. This is the year to really showcase your dealerships "personality". An effective video marketing strategy combined with Facebook, Myspace, Twitter and blogging will really help to take your online presence to the next level.

I also think that mobile media is going to start playing a more important role in SEM/SEO website designs especially if Google wins their with the FCC and releases Android.

This is shaping up to be an exciting year in SEM/SEO but all work and no play makes Jane a dull girl so check out Code Monkey if you haven't yet.There is also a World of Warcraft Video that is wicked funny. I think I will go buy my husband one of the T-shirts (he is a code monkey too) for all his help in QA'ing my blog posts.

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