Thursday, December 13, 2007

To Flash Or Not To Flash - Answers For Your Dealership

The short answer is no flash, or at least very little flash. For me, the perfect ratio of text to images/flash files on a site is 10/1 (10 lines of keywords and contact information per flash file or image). That is not a hard and fast number, just a ball park figure to help ensure that both human and electronic visitors get the information they need.

Danny Sullivan who is the Editor in Chief of Search Engine Land makes a great point that flash heavy sites will never do well in SERPS (search engine results page). Why? Because bots don't have eyes. Flash and even jpgs were created for the human experience, and while that is great for us, it is a huge stumbling block when you are relying on a piece of software to get your website in front of millions of people.

Just in case you would like some other reading material:

Search Engine Tattler
Success Works

Happy Holidays!

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