Wednesday, January 16, 2008

Open Ended Questions and Your Dealership

Some people who read this blog regularly have noted that I often ask a question in the title but I don't really answer the questions asked. The reason I do this is because I want you to answer the question for yourselves because ultimately only you can decide what the best answer is for your dealership. Let's be honest, even though I spend countless hours every week testing, researching and screwing things up I don't know anything, and quite frankly I never will (now you have to pinky swear you will *never* tell my husband I admitted to being wrong).

The reality is that in the world of SEO and PPC marketing there are no constants, and no definite right answers. The best service a good SEM firm offers is that they are willing to try new angles to improve your online presence, they have to be willing to test, to try and boldly go where no social network has ever gone before. Conversely you have to be willing to accept that they are going to try things that simply don't work, or maybe they don't work the way you had expected. The scary thing about the SEM landscape is that the idea of absolute ROI has to be abandoned (but we will save that for another day).

~Image from the site

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