Friday, September 14, 2007

What A Girl Wants

The new marketing hype is that women buy more cars, and have a larger influence in the car buying process then ever before, but what does that really mean to a dealership? Search Engine Marketers are driving tons of high quality traffic to your website but how do you convert them?

Women buy relationships as much as they buy cars. I remember when my now husband and I were looking for my car I was that salesman's best friend. At every point of contention that my husband offered I countered for the salesman even though it was costing us money! Why? I liked him. He was a little on the cute side and didn't talk to me like I was a "girl". He answered my questions directly and didn't seem bored with us. Now a few years later I hate my car but I would still buy from that same sales guy again.

Another thing women want is safety. We want proof that the car we are buying is going to be safe to put our loved ones in. Most guys think we care more about color (well OK sometimes we do.... burnt orange is *NOT* the new black) then we do about anything else. We can have pretty colors in our home where our children won't be flying down the street at 60 miles an hour separated by just tires and some fiberglass. We would like to go to your website and get all the information we need (safety ratings, community posting area where we can ask information questions, price, color, options, contact us forms) quickly and without a high pressure sales pitch. Oh and if you can share Gram's recipe for monkey rolls that would be great too :)

2 comments:

Monica Hamburg said...

Just wanted to congratulate you on your choice of blog title. I found it from another link, then later wanted to look at it again and easily remembered: "Automotive Housewife".

Neat blog. All the best to you,
Monica

Noel said...

Thank You! I hope you enjoy visiting the blog :)


Noel :)