Parts and Service Leads

Why is it that so many dealerships don't want parts and service leads from their PPC Campaigns? Every couple of weeks I hear from a disgruntled client who is upset that they are getting contacted for their parts and service centers, but I just don't understand why. To me this is like my little brother being upset that people are coming into his bakery for whoopie pies but not peanut butter balls. Eventually all of those whoopie pie eaters are going to be adventurous enough to try the peanut butter balls. No one can resist all that chocolate covered peanut buttery goodness forever...right?

Someday those people who need parts/service are going to have to buy a new car (usually sooner rather then later), and it seems to me that getting someone in your front door is a great way to be added to the list of places to buy cars from. Occasionally, you will even find the golden customer who brings their vehicle in for repairs and realizes its cheaper to buy a new one. Is there a new school of business that says money is bad? No? I didn't think so either...well just in case you are feeling adventurous here is my little brothers peanut butter ball recipe (shhh it's a secret)....

PEANUT BUTTER BALLS

2 lb. peanut butter

3 lb. powdered sugar

1 lb. butter, melted

2 tsp. Pure Vanilla Extract

Mix well in large bowl. Make small balls (approximately 150).

COATING:

2 (12 oz.) pkg. chocolate chips

1 block paraffin wax

Melt together in double boiler. Dip balls and put on waxed paper to "dry".

And for those who don't know what a whoopie pie is :


For cakes:

2 cups all-purpose flour

1/2 cup Dutch-process cocoa powder

1 1/4 teaspoons baking soda

1 teaspoon salt

1 cup well-shaken buttermilk

1 teaspoon vanilla

1 stick (1/2 cup) unsalted butter, softened

1 cup packed brown sugar

1 large egg

For filling

1 stick (1/2 cup) unsalted butter, softened

1 1/4 cups confectioners sugar

2 cups marshmallow cream such as Marshmallow Fluff

1 teaspoon vanilla
Make cakes:
Preheat oven to 350°F. Whisk together flour, cocoa, baking soda, and salt in a bowl until combined. Stir together buttermilk and vanilla in a small bowl. Beat together butter and brown sugar in a large bowl with an electric mixer at medium-high speed until pale and fluffy, about 3 minutes in a standing mixer or 5 minutes with a handheld, then add egg, beating until combined well. Reduce speed to low and alternately mix in flour mixture and buttermilk in batches, beginning and ending with flour, scraping down side of bowl occasionally, and mixing until smooth. Spoon 1/4-cup mounds of batter about 2 inches apart onto 2 buttered large baking sheets. Bake in upper and lower thirds of oven, switching position of sheets halfway through baking, until tops are puffed and cakes spring back when touched, 11 to 13 minutes. Transfer with a metal spatula to a rack to cool completely. Make filling: Beat together butter, confectioners sugar, marshmallow, and vanilla in a bowl with electric mixer at medium speed until smooth, about 3 minutes. Assemble pies: Spread a rounded tablespoon filling on flat sides of half of cakes and top with remaining cakes. Makes 8 individual desserts